Esri Poland
2020
Esri Poland was established in 1995 and is the only authorized Polish distributor of Esri Inc., USA - a world leader in developing geographic information systems (GIS) software. The activities of Esri Poland include works related to specialist consultancy, a provision of services in the field of design and the development of geographic information systems, the distribution and maintenance of software, and training.
Landing Pages
During the cooperation with Esri Poland, one of my tasks was to design and develop landing pages. To make the experience familiar for our users, I decided to create the landing pages as subpages of our main site - esri.pl, which is managed with WordPress. I used custom HTML/CSS and Javascript to make the landing pages responsive and quick loading. We used them in campaigns targeted at our current and former clients.
E-mail Marketing
The purchasing process of GIS software is usually quite long - it lasts from several months to even several years. To relieve consultants and maintain the relationships with potential clients, we decided to implement e-mail lead nurturing. After subscribing to the appropriate subscription list, the contact received several messages, usually with the interval of weeks in between, so that they could familiarize themselves with the material useful for implementation at a time convenient for them.
Website Development
If you don't know Esri, you might think it's a big corporation that cares only about money, but that's not the case. One of their key areas is the education industry. Esri offers its software to students for a small fraction of the original price. Because Esri charges almost no money for this service, its dedicated website for the education industry was a little out of date. I was more than happy to help them and develop a new one.