Automarket
2021
Automarket is part of the PKO BP Group, the largest bank in Poland. It is the first banking platform in Poland for the purchase of new and used cars, fully integrated with the bank's electronic channels: the iPKO service and the IKO mobile application. The new platform is an important element of the digital transformation strategy for the services of the PKO BP Group.
SEO (Google)
One of my key responsibilities at Automarket is taking care of SEO. I started with keyword research and a site audit. When I finished the preliminary work, I was ready with our new SEO strategy, which focused on attracting high-quality traffic through on-page optimization and improving the user experience. As you can see on the chart, it allowed us to grow the traffic value from $2.5K to over $10K in just six months.
Landing Pages
When I'm not busy doing SEO or managing the existing digital marketing activities, I gladly design and develop landing pages for future campaigns. One of our recent campaigns - "Samochody bez niepotrzeb" - highlighted the car buying experience without the hassle of paperwork or the uncertainty with the vehicle’s history and condition. For this campaign, I created four different versions of the landing page, which were differentiated by content and the featured models, based on the segment the user had been assigned.
Google Ads
Following up on "Samochody bez niepotrzeb", I prepared and executed a strategy to reach new users using Google Ads (Youtube and GDN). One of our ads has been watched more than a million times, and the final campaign results exceeded the projected targets. I also manage the day-to-day performance of the Google Ads campaigns, which strongly focus on search ads.